Ken Sigel 4/18/26 Ken Sigel 4/18/26 You didn’t test the idea. You tested the execution. Read More Ken Sigel 3/24/25 Ken Sigel 3/24/25 Let designers design: the creative trap of endless A/B testing Read More Ken Sigel 1/27/25 Ken Sigel 1/27/25 Designers: your primary value is not representing the user Read More Ken Sigel 1/6/25 Ken Sigel 1/6/25 The one thing Chick-fil-A does better than its competitors Read More Ken Sigel 10/30/24 Ken Sigel 10/30/24 How design teams can demonstrate impact to a doubting product org Read More Ken Sigel 10/14/16 Ken Sigel 10/14/16 And now for something completely different Read More
Ken Sigel 3/24/25 Ken Sigel 3/24/25 Let designers design: the creative trap of endless A/B testing Read More
Ken Sigel 1/27/25 Ken Sigel 1/27/25 Designers: your primary value is not representing the user Read More
Ken Sigel 1/6/25 Ken Sigel 1/6/25 The one thing Chick-fil-A does better than its competitors Read More
Ken Sigel 10/30/24 Ken Sigel 10/30/24 How design teams can demonstrate impact to a doubting product org Read More
