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WelcomE. I'm KEN.


This is my portfolio. Thank you for visiting.

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WelcomE. I'm KEN.


This is my portfolio. Thank you for visiting.

I'M A UX DESIGNER.

I build useful digital products. I've worked on everything from enterprise-class ecommerce sites for big box stores, to designing a new social media platform. I bring to my work the principles of iterative testing (lean methodology) and design sprints to get at solutions faster. I'm concerned about process, and how we can continually learn from doing.

A personal interest for me is mobile retail. I've done a lot of work designing ecommerce sites. Mobile purchasing needs a lot of help. I think we can make the process easier, smarter.

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My Work


Selected projects I've recently completed.

My Work


Selected projects I've recently completed.

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A MOBILE PROCUREMENT Solution for Staples

Staples is the 3rd largest online retailer in the United States and ships more office products to businesses than any other company in the world. How do you develop a new mobile solution to serve these customers while improving the experience?

 
 

 
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Discover and share media with Dropcast

Dropcast is a geolocation platform that lets people place their pictures and videos anywhere in the real world to be discovered by other users who happen by. How do we design a new sharing experience that capitalizes on location and content?

 
 

 
 

Transforming the business of education

McGraw-Hill Education wants to change how students learn and how teachers teach. Textbooks-as-tomes is a relic of the twentieth century. How can we serve an audience that wants their education to be digital, digestible, and on demand?

 
 

 

Want to see more Examples? View more of work at Behance.

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My Writing


My posts on UX and Product Design.

My Writing


My posts on UX and Product Design.

I'n 2016 I've been making an effort to write more and publish regularly. My goal is to share more ideas, but also to use writing as a way to think through various design and product challenges I encounter or have been considering. I find it helpful, and plan to continue doing more of it.

Please check out my blog for recent posts. I publish most of those pieces to Medium as well.

I've selected a few posts to highlight below. I welcome any comments or thoughts you might have.

 

 

Product Development is not the same as client work

- Published On Medium -

I wrote this story after we wrapped up work on Dropcast. It was such a different experience for me from "typical" agency projects that I wanted to capture my thoughts. It was this experience on Dropcast that set me to thinking about product design and how to improve the quality of the work through process.

 
 

 

Good UX / Bad Business

- Published on Medium -

I confess that I wrote this post after a particularly rough day at the office. However, the frustration is rooted in a very real problem. There is an inherent relationship between the business rules and the user experience. Or to put it more succinctly - users don't care why you came up with your business rules. The user experience can't be designed irregardless of those business rules. This post was my attempt to explore this relationship.

 
 

 

The New Customer Journey: Think Value not touchpoint

- Published on the MITX Blog -

Too often in designing sites and apps, we (meaning the Business) think about how the user can help us. This is backwards. We can create much better experiences - and provide real value to our users - by reversing that thinking.  Start first with how we can help users. All good things will follow.

 
 
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Connect


I look forward to hearing from you.

Connect


I look forward to hearing from you.

 

I appreciate any and all comments you might have. 

Fill out the form below, or email me here:

KENNETH.SIGEL at GMAIL