Ken Sigel 4/18/26 Ken Sigel 4/18/26

You didn’t test the idea. You tested the execution.

Ken Sigel 3/24/25 Ken Sigel 3/24/25

Let designers design: the creative trap of endless A/B testing

Ken Sigel 1/27/25 Ken Sigel 1/27/25

Designers: your primary value is not representing the user

Ken Sigel 1/6/25 Ken Sigel 1/6/25

The one thing Chick-fil-A does better than its competitors

Ken Sigel 10/30/24 Ken Sigel 10/30/24

How design teams can demonstrate impact to a doubting product org

Ken Sigel 10/14/16 Ken Sigel 10/14/16

And now for something completely different