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      <image:title>Blog - How design success becomes leadership failure - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.kennethsigel.com/blog/2025/6/15/ai-needs-a-new-ui</loc>
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      <image:caption>AltaVista, 1999</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - When it's time for designers to stop designing and do something else - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Conducting better design critiques</image:title>
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      <image:title>Blog - Conducting better design critiques</image:title>
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      <image:title>Blog - Conducting better design critiques</image:title>
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      <image:title>Blog - Conducting better design critiques</image:title>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/6/6/designers-role-in-shaping-ai-experiences</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - Designers' role in shaping AI experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/4/15/when-the-big-dog-barks</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - When the big dog barks - Make it stand out</image:title>
      <image:caption>Image created by ChatGPT</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/3/24/let-designers-design-the-creative-trap-of-endless-abnbsptesting</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - Let designers design: the creative trap of endless A/B&amp;nbsp;testing - Make it stand out</image:title>
      <image:caption>Social media platforms in 2025</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/4da04d93-460b-4f0a-a3be-99f07b437da2/2020_State_of_SocialMedia.jpeg</image:loc>
      <image:title>Blog - Let designers design: the creative trap of endless A/B&amp;nbsp;testing - Make it stand out</image:title>
      <image:caption>From my LinkedIn page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/6023b770-4efe-45b7-8a55-d2ff2d60efed/TikTok-Reels.png</image:loc>
      <image:title>Blog - Let designers design: the creative trap of endless A/B&amp;nbsp;testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/9623bd1f-3c20-48fb-ad47-931ff806c858/designing-designers-cover.png</image:loc>
      <image:title>Blog - Let designers design: the creative trap of endless A/B&amp;nbsp;testing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/0b30a4be-2785-43d8-9ff1-b96405430215/designer-process.png</image:loc>
      <image:title>Blog - Let designers design: the creative trap of endless A/B&amp;nbsp;testing - Make it stand out</image:title>
      <image:caption>From UP Studio’s post: Senior Designer vs. Junior Designer</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/2/25/where-passion-meets-purpose-ux-is-my-ikigai</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - Where passion meets purpose: UX is my ikigai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/f864a6eb-0b49-4a0d-9464-f07b0fb32bb2/hero-ikigai.png</image:loc>
      <image:title>Blog - Where passion meets purpose: UX is my ikigai - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/2/3/the-town-square-fallacy-why-social-platforms-built-for-everyone-lead-to-bad-experiences</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - The town square fallacy: why social platforms built for everyone lead to bad experiences. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The town square fallacy: why social platforms built for everyone lead to bad experiences. - Make it stand out</image:title>
      <image:caption>Photo by Rob Curran on Unsplash</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/1/27/designers-your-primary-value-is-not-representing-thenbspuser</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - Designers: your primary value is not representing the&amp;nbsp;user - Make it stand out</image:title>
      <image:caption>© IDEO</image:caption>
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      <image:title>Blog - Designers: your primary value is not representing the&amp;nbsp;user - Make it stand out</image:title>
      <image:caption>Family Guy, Avengers cut away gag</image:caption>
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    <image:image>
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      <image:title>Blog - Designers: your primary value is not representing the&amp;nbsp;user - Make it stand out</image:title>
      <image:caption>Photo by Jonathan Cosens Photography on Unsplash</image:caption>
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      <image:title>Blog - Designers: your primary value is not representing the&amp;nbsp;user - Make it stand out</image:title>
      <image:caption>From “The Business Value of Design</image:caption>
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      <image:title>Blog - Designers: your primary value is not representing the&amp;nbsp;user - Make it stand out</image:title>
      <image:caption>Design vision presentation</image:caption>
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    <loc>http://www.kennethsigel.com/blog/2025/1/21/design-is-the-last-thing-you-should-focus-on-when-starting-a-designnbspsystem</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - Design is the last thing you should focus on when starting a design&amp;nbsp;system - Make it stand out</image:title>
      <image:caption>Photo by Johannes Plenio on Unsplash</image:caption>
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      <image:title>Blog - Design is the last thing you should focus on when starting a design&amp;nbsp;system - Make it stand out</image:title>
      <image:caption>Craft — Drizly design system v1</image:caption>
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    <loc>http://www.kennethsigel.com/blog/2025/1/12/one-thing-designers-can-do-to-become-more-effective-atnbspwork</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/e8b87214-9b09-4f15-878a-0f1e9c971c8c/Coffee_invite.png</image:loc>
      <image:title>Blog - One thing designers can do to become more effective at&amp;nbsp;work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - One thing designers can do to become more effective at&amp;nbsp;work - Make it stand out</image:title>
      <image:caption>credit: Nathan Dumlao on Unsplash</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2025/1/1/the-one-thing-chick-fil-a-does-better-than-its-competitors</loc>
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    <lastmod>2025-06-10</lastmod>
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      <image:title>Blog - The one thing Chick-fil-A does better than its competitors - Make it stand out</image:title>
      <image:caption>The order will be fulfilled when the user approaches</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/e77a6b7d-a657-4df7-b571-7d0b239833d6/Chick-fil-A_Mobile_App.png</image:loc>
      <image:title>Blog - The one thing Chick-fil-A does better than its competitors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/5ee72071-379c-4eb7-a0be-f7b34907653a/Chick-fil-A_screenshots.png</image:loc>
      <image:title>Blog - The one thing Chick-fil-A does better than its competitors - Make it stand out</image:title>
      <image:caption>Chick-fil-A mobile app screens</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2024/10/30/how-design-teams-can-demonstrate-impact-to-a-doubting-product-org</loc>
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    <lastmod>2025-06-14</lastmod>
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      <image:title>Blog - How design teams can demonstrate impact to a doubting product org - Make it stand out</image:title>
      <image:caption>Drizly live order tracking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/f3630588-8714-4882-925f-9f03009d0a2e/jobs+quote.png</image:loc>
      <image:title>Blog - How design teams can demonstrate impact to a doubting product org - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How design teams can demonstrate impact to a doubting product org - Make it stand out</image:title>
      <image:caption>Liberty Mutual Contact Us page, 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/d28a3dbd-d94a-49fd-8f42-becf343d93a0/lego_batman-superman.jpg</image:loc>
      <image:title>Blog - How design teams can demonstrate impact to a doubting product org - Make it stand out</image:title>
      <image:caption>image credit: Yulia Matvienko</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/7df99e58-1c1e-4a3c-a8d0-e7a6979e6c3f/lego-superman.jpg</image:loc>
      <image:title>Blog - How design teams can demonstrate impact to a doubting product org - Make it stand out</image:title>
      <image:caption>image credit: Esteban Lopez</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/91b80d9c-0ca6-4e61-ad33-f83c786820c9/LM-Customer-Support-2020.png</image:loc>
      <image:title>Blog - How design teams can demonstrate impact to a doubting product org - Make it stand out</image:title>
      <image:caption>Liberty Mutual Contact Us</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2024/9/13/the-one-thing-leaders-should-focus-on-when-building-a-successful-team</loc>
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    <priority>0.5</priority>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/2e8edbf4-56ff-4ae6-a327-ac24ba9e8bda/talk-time.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2024/8/12/4-thoughts-on-the-intersection-of-ux-and-ai</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/8915d3ed-ff6f-453d-91a1-7ba86daba64c/greg-rakozy-oMpAz-DN-9I-unsplash.jpg</image:loc>
      <image:title>Blog - 4 thoughts on the intersection of UX and AI - Make it stand out</image:title>
      <image:caption>photo by Greg Rakozy (Unsplash)</image:caption>
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  <url>
    <loc>http://www.kennethsigel.com/blog/2024/8/10/discussion-on-the-intersection-of-ux-and-ai</loc>
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    <lastmod>2025-06-16</lastmod>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/4e40ddc3-6932-428c-98d6-55f8a40e3490/unsplash_whiteboard_research.jpg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/99cb32da-fb38-4107-9c37-059eb5e9e80a/nCredible_Framework.jpg</image:loc>
      <image:title>Blog - Building user research into your product process - Make it stand out</image:title>
      <image:caption>credit: Twig + Fish</image:caption>
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    <loc>http://www.kennethsigel.com/blog/2024/6/25/pillar-4-establish-a-design-thinking-mindset</loc>
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    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/21bf4ae6-a2c1-4deb-9a16-7fd5a4e48959/4_establish_design_thinking_mindset.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/08513820-1531-4a6e-a117-6b98df94ff24/digital+garage.png</image:loc>
      <image:title>Blog - Pillar 4: Establish a design-thinking mindset - Make it stand out</image:title>
      <image:caption>Scenes from a digital garage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/4fcda6d3-38a3-4da2-b242-4100229d95ec/Design+Sprint+Cadence.png</image:loc>
      <image:title>Blog - Pillar 4: Establish a design-thinking mindset - Make it stand out</image:title>
      <image:caption>Design sprint cadence</image:caption>
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  <url>
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    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/191bac90-1b3d-48c3-9a70-03cee00e0295/minimum_orders.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1552bcfe-c725-4545-b0a0-33c99a9095f8/heuristic+eval.png</image:loc>
      <image:title>Blog - Pillar 3: Elevate design execution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/adc184fc-fa2c-435d-8bed-4d7d5a857900/design+principles.png</image:loc>
      <image:title>Blog - Pillar 3: Elevate design execution - Make it stand out</image:title>
      <image:caption>Our team’s design principles</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/b0cd9f48-98f6-455a-b8f9-cdd0b21beaca/3_elevate-design.png</image:loc>
      <image:title>Blog - Pillar 3: Elevate design execution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-10</lastmod>
    <image:image>
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      <image:title>Blog - Pillar 2: Drive design integration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/49057553-044f-4cec-a4df-55a60d90afa1/2_drive_design_integration.png</image:loc>
      <image:title>Blog - Pillar 2: Drive design integration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/89fa3116-85af-4868-af82-6ad3401dcdd1/UX+Calendar.png</image:loc>
      <image:title>Blog - Pillar 1: Strengthen design team culture - Make it stand out</image:title>
      <image:caption>typical design team calendar</image:caption>
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    <image:image>
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      <image:title>Blog - Pillar 1: Strengthen design team culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Better things than chatbots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-06-09</lastmod>
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      <image:title>Staples Advantage Mobile - RightTrack</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630562704-TU0Y4RZAZA1YLZ79OOOC/Cover-MHE.png</image:loc>
      <image:title>Staples Advantage Mobile - McGraw-Hill Education</image:title>
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      <image:title>Staples Advantage Mobile - Dropcast</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603942049333-4JAFKWLPBFMI7SGWPEZT/Hero-Cover-Staples-Advantage.png</image:loc>
      <image:title>Staples Advantage Mobile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611627786370-JV76YW6EBCRPC7MICH4F/Customer+Ecosystem.png</image:loc>
      <image:title>Staples Advantage Mobile</image:title>
      <image:caption>The customer ecosystem: identifying the different roles and modes a typical SA customer might undertake.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/dropcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443667886246-VRY0VXVCC4M7N9X4SWCC/image-asset.gif</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443628001178-S8NFCTAOD3A54GSVH395/image-asset.jpeg</image:loc>
      <image:title>Dropcast</image:title>
      <image:caption>We launched Dropcast at SXSW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497543509429-T4WBRTCNQTID9MSI5PID/image-asset.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443667693772-YLRU7VXH05YCOQUFEOXO/image-asset.gif</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603942459288-2IHN1G4SJUIXEIP3J3JW/Hero-Cover-Dropcast.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443628211714-1QX12I5IIVTYQL56XAC5/image-asset.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1444705532077-NET3PW8RM9B1LWBTFUUS/mobile_home-filter.JPG</image:loc>
      <image:title>Dropcast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1444705502688-UZ9KFBA9VM9HITT0CIOQ/mobile_menu.JPG</image:loc>
      <image:title>Dropcast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1444705458544-PXASOTHZXNONZIBV8XVU/mobile_location.jpg</image:loc>
      <image:title>Dropcast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443667693772-YLRU7VXH05YCOQUFEOXO/image-asset.gif</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443667886246-VRY0VXVCC4M7N9X4SWCC/image-asset.gif</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443628211714-1QX12I5IIVTYQL56XAC5/image-asset.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700656373-Y7224L6Q04W8JID7H831/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>Dropcast</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611632504581-8RH0WI8XGMG94MYK3EMF/Cover-UX%2BAgile.png</image:loc>
      <image:title>Dropcast - UX + Agile</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611632501236-R1LRI90OXOR0WZL3LD70/Cover-Build-Team.png</image:loc>
      <image:title>Dropcast - Building a design team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611943458391-HXNH1TITK0QJMHXLU106/Cover-LM-Improving-Customer-Service.png</image:loc>
      <image:title>Dropcast - Improving Customer Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700665433-GR48M50TE3L3KIN2RQJX/Cover-LM-Auto-Landing-Page.png</image:loc>
      <image:title>Dropcast</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611632501718-0P0PEO8PK7CISWAYIPNO/Cover-DraftKings.png</image:loc>
      <image:title>Dropcast - DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611632503832-IHHFX9N8Q3HPJCUMWCDL/Cover-RightTrack.png</image:loc>
      <image:title>Dropcast - RightTrack</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611632504271-LSLW1R2U0E2FJH2NL6LE/Cover-SA-Mobile.png</image:loc>
      <image:title>Dropcast - Staples Advantage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611632503973-3G4G437V7482934AQQA0/Cover-MHE.png</image:loc>
      <image:title>Dropcast - McGraw-Hill Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443628001178-S8NFCTAOD3A54GSVH395/image-asset.jpeg</image:loc>
      <image:title>Dropcast</image:title>
      <image:caption>We launched Dropcast at SXSW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443627347757-MKIM70WGNC4UAIICLV2R/Drop_Screen+Flow.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443627361083-52O2ITPGONNE5L0K8B2F/Drop_WF_Home+Screen+Explained.png</image:loc>
      <image:title>Dropcast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443627409655-AJYAE4U98I3A4R09K8NZ/Drop_WF_Create_Picture.png</image:loc>
      <image:title>Dropcast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443627373584-FTKYPUZ74H4AANF07K1H/Drop_WF_Browse+Drops.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443627387963-R187SW1HRL22LXP7AIX2/Drop_WF_Create_Select_Location.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1443627400497-IR0E71M2S6LZMM5CEVTJ/Drop_WF_My+Followers.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603942459288-2IHN1G4SJUIXEIP3J3JW/Hero-Cover-Dropcast.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497543509429-T4WBRTCNQTID9MSI5PID/image-asset.png</image:loc>
      <image:title>Dropcast</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/kennethsigel</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/f2b22ab8-cbe7-4ae6-a2ab-8db0ae572c80/Ken1.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/liberty-mutual-righttrack</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603940378469-X79QIQZ863F0VGNQC746/Hero-Cover-RightTrack.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497381457312-I36SHI27RTWBU78050VV/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Our war room (I'm sitting at the desk on the left)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497382090826-EJ139LDYMMLXU7QBXDG0/image-asset.jpeg</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>my second presentation to the office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497383482183-F2H6I52QJ0GINOWYRD63/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>UX at the whiteboard working</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497382869541-FU7MAOVV46AYQELHQO10/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>LEFT: Design building a prototype for testing | CENTER: UX, Dev, QA discussing login | RIGHT: UX, BA, SM writing stories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497374157374-V4ADRB7GJTV2ER19UBVO/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Our team mascot | Credit: Derek Wakeen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497373908699-LHZSFL7ESHOJ91SNHH3H/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>The legend explains the key metrics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497382068320-3B1F9CC8IA6UZBIBQ5U3/image-asset.jpeg</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>My first presentation to the office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497383531931-STO2626E9QFAVQFS22VB/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Our wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497374064865-AQICVNBY5RUK75N9HMUE/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Early concept of interactive graph</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497383482183-F2H6I52QJ0GINOWYRD63/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>UX at the whiteboard working</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603940378469-X79QIQZ863F0VGNQC746/Hero-Cover-RightTrack.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497382068320-3B1F9CC8IA6UZBIBQ5U3/image-asset.jpeg</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>My first presentation to the office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497411829969-2OU75P3HVV186P0ZY1II/Home.jpg</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497411968210-CJ6LYKDTI2US7TQFUO1A/Home.jpg</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497411929657-KJ2TGXDOOEEXMK2JQ8CB/IMG_0014.PNG</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497382090826-EJ139LDYMMLXU7QBXDG0/image-asset.jpeg</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>my second presentation to the office</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497373908699-LHZSFL7ESHOJ91SNHH3H/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>The legend explains the key metrics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497382869541-FU7MAOVV46AYQELHQO10/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>LEFT: Design building a prototype for testing | CENTER: UX, Dev, QA discussing login | RIGHT: UX, BA, SM writing stories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497383531931-STO2626E9QFAVQFS22VB/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Our wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497374157374-V4ADRB7GJTV2ER19UBVO/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Our team mascot | Credit: Derek Wakeen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700375878-33M4UCBYP7H0J75EB66S/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630983296-DWOLPU371CJ0QAX7FH57/Cover-UX%2BAgile.png</image:loc>
      <image:title>Liberty Mutual RightTrack - UX + Agile</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630977072-B04J6Y1ODBBIZU8KJ3D2/Cover-Build-Team.png</image:loc>
      <image:title>Liberty Mutual RightTrack - Building a design team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611943263268-4W2ML3XUZV9IGP68S859/Cover-LM-Improving-Customer-Service.png</image:loc>
      <image:title>Liberty Mutual RightTrack - Improving Customer Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700369090-9UM1MYOP26SS3849SQ8K/Cover-LM-Auto-Landing-Page.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630978337-7HDBEMMN63JCG87OCMPA/Cover-DraftKings.png</image:loc>
      <image:title>Liberty Mutual RightTrack - DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630982982-2V0Z5AYIIW80C7GQGH43/Cover-SA-Mobile.png</image:loc>
      <image:title>Liberty Mutual RightTrack - Staples Advantage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630982825-9E9D5FCBY4XO0SUBC9AC/Cover-MHE.png</image:loc>
      <image:title>Liberty Mutual RightTrack - McGraw-Hill Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611630980261-1O2VSKR087XXGUM6KKA4/Cover-Dropcast.png</image:loc>
      <image:title>Liberty Mutual RightTrack - Dropcast</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497381457312-I36SHI27RTWBU78050VV/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Our war room (I'm sitting at the desk on the left)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1497374064865-AQICVNBY5RUK75N9HMUE/image-asset.png</image:loc>
      <image:title>Liberty Mutual RightTrack</image:title>
      <image:caption>Early concept of interactive graph</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/draftkings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1604756173236-GGFT3FJSETB3VRMKOPL5/DK-Bug-Tracker.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1604756149827-XA048U6617J3LHN3U88V/Fresh-Eyes-Heuristic.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1604756202074-GJB1QW0PS6ELUH3JVKVU/Updated+Lobby+Flow.png</image:loc>
      <image:title>DraftKings</image:title>
      <image:caption>The updated lobby flow with game variant option</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540149027755-Y0X3BKUR0JLEH60HSLJK/Lobby+prototype</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540134202373-MQ3KYC58DBWR28GW7JG1/DK-Hallway-Test.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603941965829-6LJCQWMFLNMKSZPTIPKG/Hero-Cover-Draftkings.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540134202373-MQ3KYC58DBWR28GW7JG1/DK-Hallway-Test.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700260558-WANLT9LN5N3FJW9YGYSN/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631984262-NET0I85VZL2E4BN8CP0N/Cover-UX%2BAgile.png</image:loc>
      <image:title>DraftKings - UX + Agile</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631980378-6C4PKH90DR1E25TIY1ES/Cover-Build-Team.png</image:loc>
      <image:title>DraftKings - Building a design team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611943201248-1Z94LN89GRWQI45AEDSR/Cover-LM-Improving-Customer-Service.png</image:loc>
      <image:title>DraftKings - Improving Customer Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700271722-6NEDRET4JHEMAVR3K2PL/Cover-LM-Auto-Landing-Page.png</image:loc>
      <image:title>DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631983809-RJ3Q08QZH8OWEKQI6WV2/Cover-RightTrack.png</image:loc>
      <image:title>DraftKings - RightTrack</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631984100-DYA1B7QXFPYAJIGUUL0W/Cover-SA-Mobile.png</image:loc>
      <image:title>DraftKings - Staples Advantage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631983508-HGBDC8DXQKN5PY3VYKKG/Cover-MHE.png</image:loc>
      <image:title>DraftKings - McGraw-Hill Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631982439-WMHGTFZ4G9LDF0LERXP0/Cover-Dropcast.png</image:loc>
      <image:title>DraftKings - Dropcast</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540149027755-Y0X3BKUR0JLEH60HSLJK/Lobby+prototype</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1604756202074-GJB1QW0PS6ELUH3JVKVU/Updated+Lobby+Flow.png</image:loc>
      <image:title>DraftKings</image:title>
      <image:caption>The updated lobby flow with game variant option</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1604756149827-XA048U6617J3LHN3U88V/Fresh-Eyes-Heuristic.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540150010071-AHAPG1V7REHCAJ4HF1Y8/DK-Friends-Old.png</image:loc>
      <image:title>DraftKings - Old</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540150061617-P9JEFXF1BV2YA588PQM8/AddFriends-loop.gif</image:loc>
      <image:title>DraftKings - Prototype</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1540150023596-ES2FJSDCGJWOO0CRX7NX/DK-Friends.jpeg</image:loc>
      <image:title>DraftKings - New</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603941965829-6LJCQWMFLNMKSZPTIPKG/Hero-Cover-Draftkings.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1604756173236-GGFT3FJSETB3VRMKOPL5/DK-Bug-Tracker.png</image:loc>
      <image:title>DraftKings</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/liberty-mutual-auto-lp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603942005752-XK0AHHYON5OMMSDLN4MI/Hero-Cover-LM-Auto_LP.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402586825-Y3FZ7TUKT5KD7BOLQRAF/LM-Auto-Discount-Shadow.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Available discounts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579391393467-FM95CAFAX8MXML2VDN9X/SEO-rank-graph.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402860608-KO6BOVL2DDMYM9853HXA/LM-Auto-Old-Shadow.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Liberty auto landing page, 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402819413-1ICAX86BHZCA2MMWPZR6/LM-Auto-Coverage-Shadow.jpg</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Coverage options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402898751-FTK1HKXX1SBX6XZ3S4CO/LM-Auto-New-Shadow.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Liberty auto landing page, 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700188862-WWGMTJG39F99G3MNBKI9/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631769869-70E1IL9OY0GDHOI0ZQI1/Cover-UX%2BAgile.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - UX + Agile</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631766656-IIWS05ABSDNB4HUDMUTY/Cover-Build-Team.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - Building a design team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611943150663-23E16TS2GRTO2OPT0RWX/Cover-LM-Improving-Customer-Service.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - Improving Customer Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631767425-J70KI9H7DA6HMCG3IU13/Cover-DraftKings.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631769422-9APBTQPODXUMZZ1BCY5Q/Cover-RightTrack.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - RightTrack</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631769845-Y5Y0O5JYO687APBCWX3E/Cover-SA-Mobile.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - Staples Advantage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631769243-EHTBAEY1AAC2A03OR8MX/Cover-MHE.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - McGraw-Hill Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631767805-ISZJHV5ZA4OPVPBAHJK7/Cover-Dropcast.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page - Dropcast</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402860608-KO6BOVL2DDMYM9853HXA/LM-Auto-Old-Shadow.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Liberty auto landing page, 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402819413-1ICAX86BHZCA2MMWPZR6/LM-Auto-Coverage-Shadow.jpg</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Coverage options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402586825-Y3FZ7TUKT5KD7BOLQRAF/LM-Auto-Discount-Shadow.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Available discounts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579391393467-FM95CAFAX8MXML2VDN9X/SEO-rank-graph.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603942005752-XK0AHHYON5OMMSDLN4MI/Hero-Cover-LM-Auto_LP.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1579402898751-FTK1HKXX1SBX6XZ3S4CO/LM-Auto-New-Shadow.png</image:loc>
      <image:title>Liberty Mutual Auto Landing Page</image:title>
      <image:caption>Liberty auto landing page, 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/ux-agile</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603851238377-LX737QL23KJTE3EHE2O7/UX%2BKanban.002.jpeg</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>UX has an active role throughout the entire product lifecycle; from my UX + Kanban presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603896896422-N5OKTBUQOR8ZLCFOL541/Kanban-board-screenshot.png</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>Our UX Kanban board; all UX tracks of work are viewed centrally for visibility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603850967452-RCODDOW2L3VXSI3UNB4B/UX%2BKanban-2.001.jpeg</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>Our old process; from my UX + Kanban presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603943016022-PRY0TBPIBBHVTPUCEUQW/Hero-Cover-UX%2BAgile.png</image:loc>
      <image:title>UX + Agile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603851124341-GIAPZL6CZGPV2PANMW4Q/UX%2BKanban.001.jpeg</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>Our new process; from my UX + Kanban presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603896896422-N5OKTBUQOR8ZLCFOL541/Kanban-board-screenshot.png</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>Our UX Kanban board; all UX tracks of work are viewed centrally for visibility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603943016022-PRY0TBPIBBHVTPUCEUQW/Hero-Cover-UX%2BAgile.png</image:loc>
      <image:title>UX + Agile</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603850967452-RCODDOW2L3VXSI3UNB4B/UX%2BKanban-2.001.jpeg</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>Our old process; from my UX + Kanban presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603851238377-LX737QL23KJTE3EHE2O7/UX%2BKanban.002.jpeg</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>UX has an active role throughout the entire product lifecycle; from my UX + Kanban presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1603851124341-GIAPZL6CZGPV2PANMW4Q/UX%2BKanban.001.jpeg</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption>Our new process; from my UX + Kanban presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1719427941884-5YQ43M7JTCMW86ONM2O8/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>UX + Agile</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631499878-X4WXE7BO7180UINMDDTS/Cover-Build-Team.png</image:loc>
      <image:title>UX + Agile - Building a design team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631500490-0D5JP35OYLXZ5CSROOCJ/Cover-DraftKings.png</image:loc>
      <image:title>UX + Agile - DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611943074388-Q9HRRPNDEGZC6QZTCHTP/Cover-LM-Improving-Customer-Service.png</image:loc>
      <image:title>UX + Agile - Improving Customer Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631501718-PX776BQE6PPCB5127OFM/Cover-LM-Auto-Landing-Page.png</image:loc>
      <image:title>UX + Agile - Auto Landing Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>UX + Agile - RightTrack</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631503060-39P9GTMB9CLMNTRCP7EK/Cover-SA-Mobile.png</image:loc>
      <image:title>UX + Agile - Staples Advantage</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631502673-B8H0GRE4JSR64U3N247Y/Cover-MHE.png</image:loc>
      <image:title>UX + Agile - McGraw-Hill Education</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631500994-VWMW9JJTWSO35GTK8WN8/Cover-Dropcast.png</image:loc>
      <image:title>UX + Agile - Dropcast</image:title>
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  </url>
  <url>
    <loc>http://www.kennethsigel.com/building-a-design-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605072998236-G6UB7L5CJQ9AISCODVRK/team-meeting-cadence.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>Our UX team meeting cadence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605039055344-XFH6P6USSZ7T0O6TN8IF/enps-august.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>Snapshot of my team’s eNPS score for the year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605071805540-LTTG6XPZQE1SFCZ9TV21/digital-garage-slides.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>slides from my Digital Garage workshops</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605038455454-PRHGCDS5XGH78C2XQV26/LM-before-and-after.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>The home page in 2017 and 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605033436552-FL84ZD9QIBGPT6SUHZ1M/Hero-Cover-Leadership.png</image:loc>
      <image:title>Building a Design Team</image:title>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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      <image:title>Building a Design Team</image:title>
      <image:caption>Our UX team meeting cadence</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1719427891271-64MMZA6R2OX4C1BVNS1L/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>Building a Design Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631243399-BT8VVN0YNXK4F10QJCBX/Cover-UX%2BAgile.png</image:loc>
      <image:title>Building a Design Team - UX + Agile</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611942843574-U57MRXVZX75CYM6ZPM1J/Cover-LM-Improving-Customer-Service.png</image:loc>
      <image:title>Building a Design Team - Improving Customer Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631241512-DSXK4B95KDSM2P8ESEEA/Cover-LM-Auto-Landing-Page.png</image:loc>
      <image:title>Building a Design Team - Auto Landing Page</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631239837-HY7KUAIB7XX7VWV2WLPQ/Cover-DraftKings.png</image:loc>
      <image:title>Building a Design Team - DraftKings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631242905-S4VOJ1L0NIZUS0JF3WKN/Cover-RightTrack.png</image:loc>
      <image:title>Building a Design Team - RightTrack</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631243715-0JD2WWDSVX9A88B3715U/Cover-SA-Mobile.png</image:loc>
      <image:title>Building a Design Team - Staples Advantage</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631242557-MFV609PTGJ01BYXEE14O/Cover-MHE.png</image:loc>
      <image:title>Building a Design Team - McGraw-Hill Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631240625-61L815PC53HOPCKN7P5M/Cover-Dropcast.png</image:loc>
      <image:title>Building a Design Team - Dropcast</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
    </image:image>
    <image:image>
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      <image:title>Building a Design Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695766169525-VYTXBPC5DZF0APNELIEA/design+reviews.008.jpeg</image:loc>
      <image:title>Building a Design Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695766169835-5616GT7H0YP6WEBGGSMM/design+reviews.009.jpeg</image:loc>
      <image:title>Building a Design Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605039055344-XFH6P6USSZ7T0O6TN8IF/enps-august.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>Snapshot of my team’s eNPS score for the year</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605072604916-C1IYA6EQETRGNPXRMKFN/IMG_0156.jpg</image:loc>
      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
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      <image:title>Building a Design Team</image:title>
    </image:image>
    <image:image>
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      <image:title>Building a Design Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605038455454-PRHGCDS5XGH78C2XQV26/LM-before-and-after.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>The home page in 2017 and 2020</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1605071805540-LTTG6XPZQE1SFCZ9TV21/digital-garage-slides.png</image:loc>
      <image:title>Building a Design Team</image:title>
      <image:caption>slides from my Digital Garage workshops</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.kennethsigel.com/liberty-mutual-improving-customer-service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
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      <image:title>Improving Customer Service</image:title>
      <image:caption>Contact Us, 2017 | FAQ and quote module at top; mailing address in the middle, phone number at the bottom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611899843259-VAPZYI4JTAFBCNM0QDU2/LM-Customer-Support-2020.png</image:loc>
      <image:title>Improving Customer Service</image:title>
      <image:caption>Customer Support, 2020</image:caption>
    </image:image>
    <image:image>
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      <image:title>Improving Customer Service</image:title>
      <image:caption>Winning test with section headers</image:caption>
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    <image:image>
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      <image:title>Improving Customer Service</image:title>
      <image:caption>Customer Support, 2019</image:caption>
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    <image:image>
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      <image:title>Improving Customer Service</image:title>
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    <image:image>
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      <image:title>Improving Customer Service</image:title>
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    <image:image>
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      <image:title>Improving Customer Service</image:title>
      <image:caption>Digital Alex, 2019</image:caption>
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    <image:image>
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      <image:title>Improving Customer Service</image:title>
      <image:caption>Customer Support, 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1612208378140-PSR9CJRCKY1A9OXW8KRE/28-reduction-service-calls.png</image:loc>
      <image:title>Improving Customer Service - Call reduction metric</image:title>
      <image:caption>28% reduction in service calls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1612208377671-ELII7RCT0TDGAZIX3TPJ/24-increase-sign-in.png</image:loc>
      <image:title>Improving Customer Service - Sign-in rate metric</image:title>
      <image:caption>24% increase in sign-in rate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1612208377671-92K3KX12K7EYENENT2PG/19-reduction-bounce.png</image:loc>
      <image:title>Improving Customer Service - Bounce rate metric</image:title>
      <image:caption>19% reduction in bounce rate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1612208378530-GRL6AXYU1YLLMXEKAIWQ/216k-annual-savings.png</image:loc>
      <image:title>Improving Customer Service - Annual savings metric</image:title>
      <image:caption>$213,000 annual savings from reduced call transfers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700084595-NDFIC4HFDDL11P2RZIWD/Cover-Drz-Design_led_Product.png</image:loc>
      <image:title>Improving Customer Service</image:title>
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    <image:image>
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      <image:title>Improving Customer Service - Building a design team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631243399-BT8VVN0YNXK4F10QJCBX/Cover-UX%2BAgile.png</image:loc>
      <image:title>Improving Customer Service - UX + Agile (Copy) (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1695700074368-TZ85AS6BH06KT4MVR4RR/Cover-LM-Auto-Landing-Page.png</image:loc>
      <image:title>Improving Customer Service</image:title>
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      <image:title>Improving Customer Service - DraftKings (Copy) (Copy)</image:title>
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      <image:title>Improving Customer Service - RightTrack (Copy) (Copy)</image:title>
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    <image:image>
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      <image:title>Improving Customer Service - Staples Advantage (Copy) (Copy)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631242557-MFV609PTGJ01BYXEE14O/Cover-MHE.png</image:loc>
      <image:title>Improving Customer Service - McGraw-Hill Education (Copy) (Copy)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611631240625-61L815PC53HOPCKN7P5M/Cover-Dropcast.png</image:loc>
      <image:title>Improving Customer Service - Dropcast (Copy) (Copy)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55a9b324e4b05f2993abdf8f/1611933773090-VCENUYIUR2UI2E0M0X35/digital-alex.png</image:loc>
      <image:title>Improving Customer Service</image:title>
      <image:caption>Digital Alex, 2019</image:caption>
    </image:image>
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      <image:title>Drizly Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Drizly Product Design - Make it stand out</image:title>
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      <image:title>Drizly Product Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Drizly Product Design - Make it stand out</image:title>
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</urlset>

